Book Giveaway #42: The Power of Habit

Title: The Power of Habit: Why We Do What We Do, and How to Change
Author(s): Charles Duhigg

You are nothing but a collection of habits – almost a robot. It would not be inaccurate to say that we all are sleepwalking our way through life because of our habits. We are sleepwalking towards our failures as well as successes. Our habits can break us. Our habits can make us. Habits provide the easiest (often the only) way to accomplish anything worthwhile- just make sure that you have the right habits to accomplish that particular goal.

To begin with, there is a bad news – most of the time, habits override free will. You are a prisoner of your habits – your success or failure is dependent more on your habits than your intelligence and other factors. Habits = Destiny.

The good news that is you could use your free will to change your habits IF you understand the neurology of the Free Will and Habits. Author Charles Duhigg takes us through numerous case studies explaining how habits work and offers a model to help build new habits.

This study could also be considered as part of Behavioral Economics – especially in understanding consumer habits. For example, how can you help a new product become a hit with users stuck with old behavior? How can you change employee habits? There is a chapter on Starbucks – how it created a new training program based on increasing willpower and building good habits to transform their customer service and move from the position of a declining brand to a billion dollars in profits.

That is what is available – a billion dollars OR whatever you want from your life or business – just figure out the right habits and master the art of installing habits.


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