Book Giveaway #028: Living the Brand

Today’s Book: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind I picked up this gem in a British Council Library Sale. How do you build a brand? By spending millions … Continue reading Book Giveaway #028: Living the Brand

Book Giveaway #007 goes to Joseph Jude, Chandigarh

Joseph Jude has a keen interest in business of technology and technology of business. He works with C-level executives to solve their business problems with technology. He is currently engaged with an IT Services company to setup an innovation lab to accelerate their digital offering. Previously he worked with Government of India, in rolling out e-governance systems for Ministry of corporate affairs. Continue reading Book Giveaway #007 goes to Joseph Jude, Chandigarh

Book Giveaway #025: Brand Positioning

No worthwhile business can be built without ‘seductive’ positioning. In an overcommunicated and cluttered world there is only one access to entering the consumer mind – create a lasting well-differentiated brand recall value. Achieving mastery in the process of “Brand Positioning” does not make the job of marketing and sales easier – it makes them redundant. Continue reading Book Giveaway #025: Brand Positioning

Book Giveaway #024: What Rich People Know & Desperately Want to Keep Secret

This book has a lot of common sense interspersed with some deep insights and many stunners – for example, the chapter 24 is titled “Advertising Can Kill Your Business”.

An interesting view from from an “enlightened” rich person (Author’s Dad):

Treat important people as if they are unimportant, and unimportant people as if they are important! Continue reading Book Giveaway #024: What Rich People Know & Desperately Want to Keep Secret

Book Giveaway #023: Inner Excellence at Work

It was one of those moments in her business when Carol Orsborn was working and getting fulling exhausted and drained – the ‘given’ work ethic was work and work longer to strive for excellence. She reflected – does ambition and success mean ignoring fulfillment? She look a leap of faith and eventually convinced her husband to downsize her business and even sell their newly purchased house. Continue reading Book Giveaway #023: Inner Excellence at Work

Book Giveaway #022: Corporate Chanakya

Today’s Book: Corporate Chanakya – Successful Management the Chanakya Way by Radhakrishnan Pillai More than 2000 years ago, probably the first treatise in Sanskrit language was written on governance, politics & economics. The credit has been given to a scholar at Takshashila, in modern terms, a “coach” to the first Mauryan emperor Chandragupta Maurya. He was identified as Chanakya aka Kautilya aka Vishnugupta. The treatise was called “Arthashastra” and considered lost untill 1905 when a copy written on palm leaves, was presented by a Tamil Brahmin to a Library. Since then many scripts came up (including Malyalam and Devanagri) and … Continue reading Book Giveaway #022: Corporate Chanakya