Book Giveaway #33: Eight Giant Steps to Global Domination

I think the biggest little secret that I can offer is “try to shape the universe differently”. It can be very intimidating to try to take a new product to market or open a new business.
The key is that you must not think yourself as a small part of the big bad world. Instead, you must find a way to make yourself the big fish in the little sea. Continue reading Book Giveaway #33: Eight Giant Steps to Global Domination

Book Giveaway #025: Brand Positioning

No worthwhile business can be built without ‘seductive’ positioning. In an overcommunicated and cluttered world there is only one access to entering the consumer mind – create a lasting well-differentiated brand recall value. Achieving mastery in the process of “Brand Positioning” does not make the job of marketing and sales easier – it makes them redundant. Continue reading Book Giveaway #025: Brand Positioning